This Week in Fashion: June 24
British Vogue's Social Initiative, Shein's Carbon Footprint & Lawsuits, + Nike x SKIMS Collection On Hold.
British Vogue x eBay x Nike Social Initiative
British Vogue partnered with eBay and Nike, releasing a new editorial and social initiative.
Titled ‘Vogue’s Values‘, the year-long project will highlight sustainability, women’s health, creative access, and representation in fashion.
‘Vogue Values’ will be featured through editorial and social content, and events.
The program begins with the campaign ‘Fashion is for Everyone’ with ambassador Jourdan Dunn - who shares her personal experiences with discrimination. (Releasing in British Vogue’s July Edition).
Vogue collaborated with two charities on the campaign.
Smart Works provides women with clothing and job interview coaching.
Give Your Best donates clothing directly to women who are refugees.
“This initiative mirrors a broader shift in fashion, where sustainability, inclusivity and creativity are becoming essential. As a leader in pre-loved fashion, Ebay is proud to stand alongside Vogue in driving these conversations, and in using both industry influence and editorial storytelling to create meaningful change.”
Kirsty Keoghan, Senior Director of European Fashion at Ebay
Source: Fashion United
Shein is Fast Fashion’s Biggest Polluter.
According to Shein’s latest sustainability report, the company has been labeled the largest fast fashion polluter for the second year in a row.
The report’s results show the fast fashion giant’s alarming carbon footprint.
CARBON DIOXIDE EMISSIONS BY FAST FASHION COMPANY
SHEIN: 26.2 millions of tonnes of carbon dioxide
INDITEX (Zara Parent Company): 13.9 millions of tonnes of carbon dioxide
H&M: 8.8 millions of tonnes of carbon dioxide
LVMH: 7.7 millions of tonnes of carbon dioxide
Adidas: 5.4 millions of tonnes of carbon dioxide
Source: Business of Fashion
WHERE DO SHEIN’S EMISSIONS COME FROM?
Manufacturing: 11.2 millions of tonnes of carbon dioxide
Shipping & Returns: 8.5 millions of tonnes of carbon dioxide
Consumer Use: 5.6 millions of tonnes of carbon dioxide
End of Life: 0.7 millions of tonnes of carbon dioxide
Source: Shein Sustainability Report + Business of Fashion
In comparison to the past year, Shein’s emissions have increased by a total of 4.9 millions of tonnes of carbon dioxide.
Shein Faces Lawsuit From Coach & Pressures from France Senators
Shein has become a target due to it’s alarming environmental impact and tendencies to sell counterfeit products.
France’s Anti-Fast Fashion Bill will decrease the visibility of fast fashion advertisements from Shein and Temu, including the influencer’s who promote the companies online.
Further, the bill imposes new eco-taxes for low sustainability reports on the “eco-score system” that analyzes a company’s emissions, recyclability, and resource use.
Coach’s Parent Company Tapestry Filed a Lawsuit in March 2025 against Shein over Counterfeits, Trademark Infringement, and Unfair Competition.
The lawsuit accuses Shein of using Coach’s logo and brand name while claiming authenticity for fake bags and accessories.
It further recognizes Shein’s ability to market the products in a way that makes it difficult for shoppers to know if they are buying the real product.
In similar news, Gucci and YSL are suing the NYC Sample Sale Company for selling Counterfeit Bags & Accessories.
Source: Retail Boss
Nike x SKIMS Collection On Hold..
On February 18, 2025 the Nike x SKIMS collaboration was announced, introducing the new brand NikeSkims.
Nike CEO Elliot Hill revealed to investors back in March that the first collection would arrive by the end of May 2025.
The highly anticipated collection’s launch has now been delayed due to production issues, and is expected to become available later this year.
A global expansion of NikeSkims is still expected for 2026.
